HOTWAX adds Circadia firming facial in Maryland and Delaware

HOTWAX has launched the Circadia Firming C-Peptide Facial at its Baltimore, Perry Hall and Newark, Delaware studios. The new service expands the beauty studio’s skin menu with an 80-minute treatment priced at $160 and aimed at firmness, hydration and radiance.

Why it matters: - HOTWAX is expanding beyond waxing into more results-focused skincare services across Maryland and Delaware. - The new facial gives clients a professional option aimed at dullness, dehydration, fine lines and loss of elasticity. - The addition underscores HOTWAX’s push to grow its facial menu while keeping the studio’s fast-casual luxury model.

What happened: - HOTWAX introduced the Circadia® Firming C-Peptide Facial at its Baltimore, Perry Hall and Newark, Delaware locations. - The locally owned, woman-owned beauty studio now offers the treatment as part of its skincare lineup. - Owner Rebecca Ostroski said the service fits HOTWAX’s fast-casual luxury approach and gives clients results-focused care at all three studios.

The details: - The facial uses professional-grade skincare with Circadia’s peptide technology. - The treatment is designed to improve the appearance of skin firmness, texture and radiance. - HOTWAX says the facial addresses dullness, dehydration, fine lines and loss of elasticity. - The service includes gentle exfoliation, targeted skincare ingredients and Circadia’s firming peptide mask. - The mask is designed to temporarily tighten and visibly smooth the skin. - Each facial is tailored to the client’s skin concerns and finished with nourishing products to support hydration and a healthy-looking glow. - The Circadia® Firming C-Peptide Facial costs $160. - The appointment takes about 80 minutes. - The new treatment joins HOTWAX’s existing skin menu, which includes the Korean-inspired Glass Skin Facial for $150, a 45-minute Express Facial for $95, dermaplaning, professional peels, and back and booty facials. - HOTWAX says the Circadia addition reflects continued investment in professional skincare, advanced treatments and esthetician education. - HOTWAX has operated since 2014 and also offers hard or soft waxing, brows and lashes. - The studio’s services also include women’s and men’s waxing, facials with Circadia® and IMAGE Skincare products, peels, dermaplaning, vagacial services, brow wax, tint and lamination, and lash lifts and tints. - Lash extensions are available at the Newark studio. - Guests can book online at skincare appointments or learn more at HOTWAX's website.

Between the lines: - The launch suggests HOTWAX is using skincare to deepen customer visits beyond basic waxing services. - Adding a premium facial at multiple locations may help the studio compete on both convenience and treatment variety. - The Circadia partnership also signals a focus on recognizable professional products rather than in-house-only offerings.

What's next: - HOTWAX is continuing to build out its skin menu across Maryland and Delaware. - The company is likely to keep positioning facials as a bigger part of its service mix as demand for treatment-based skincare grows. - Clients can now book the new service at the Baltimore, Perry Hall and Newark studios.