From Next-Generation Mobility to Global Expansion: iCAUR Demonstrated Its Vision at Beijing Auto Show 2026
BEIJING, April 25, 2026 (GLOBE NEWSWIRE) -- The Beijing Auto Show 2026, opened on April 24, marked a key moment for iCAUR as the brand presented two highlights: the ROBOX concept car and the right-hand-drive (RHD) V27, both presented by Dr. Su Jun, CEO of iCAUR.
The ROBOX concept car represents iCAUR’s exploration of future mobility. Named from a combination of “ROBOT” and “BOX,” it adopts a future-classic design philosophy, combining proportions with forward-looking design elements. It introduces a design language that merges a streamlined OneBox silhouette with a high-clearance structure, balancing aerodynamic efficiency with off-road capability. Distinctive features such as split round and rectangular lighting, clean modular surfaces, and a reimagined cabin space create a clear technological identity.
Alongside it, the right-hand-drive V27 reflects iCAUR’s ongoing global expansion. The left-hand-drive version of the V27, positioned as a new energy boxy vehicle with classic design, has gained strong market response in China and the Middle East. Its combination of distinctive styling and practical capability has contributed to its growing recognition among users in these markets.
Developed as a global model, the V27 meets five-star safety standards in China and Europe while adapting to right-hand-drive markets. Its introduction supports the brand’s expansion across Southeast Asia and Oceania, where diverse driving environments and user needs require localized solutions. The model reflects iCAUR’s ability to translate global standards into practical, market-relevant products.
Beyond its product lineup, iCAUR continues building a global user ecosystem. In partnership with China National Geographic, the brand is launching “The Grand Tour,” a global exploration program designed to connect users with diverse landscapes and cultural experiences.
At the same time, reflecting that each iCAUR is unique, the second season of the iCAUR Player Carnival invites users worldwide to participate in co-creation through vehicle customization projects, with selected works showcased at the SEMA Show. A range of customized versions of the V23 and V27 will also be displayed at the booth, highlighting the brand’s approach to personalization and user-driven design.
At the exhibition booth, the AIMOGA robot was featured as an interactive element, demonstrating iCAUR’s exploration of intelligent technologies. Through real-time interaction and scenario-based applications, it reflects the integration of mobility, AI, and user experience.
As iCAUR expands across more than 40 countries and regions, supported by a growing network of global partners, the Beijing Auto Show marks another step in the brand’s global development.
About iCAUR
iCAUR is a new-energy vehicle brand for global users, rooted in the philosophy that “Classic Never Fades.” By integrating design with advanced technology and global standards, iCAUR aims to become the first choice for users seeking a new-energy SUV with enduring character and versatile capability.
Contact Person: Zeng Zhaoqing
Email: cengzhaoqing@mychery.com
Website: https://www.icaurglobal.com/
Photos accompanying this announcement are available at
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Image 1
ROBOX concept car presentation at the Beijing Auto Show 2026. by Dr. Su Jun
Image 2
Exterior design of the ROBOX concept car, highlighting its OneBox silhouette and distinctive lighting elements.
Image 3
Dr. Su Jun presents the V27 right-hand drive at the global auto show, highlighting iCAUR’s commitment to a truly global product strategy.
Image 6
A guest poses beside the iCAUR V23 in “White Glint,” capturing the model’s distinctive boxy design and refined presence on the show floor.
Image 5
A visitor captures the iCAUR lifestyle display, where miniature vehicles and curated accessories reflect the brand’s spirit of exploration and personalization.
Image 7
The iCAUR lineup on display brings together multiple models and lifestyle elements, showcasing a cohesive vision of classic SUV design reimagined for the new energy era.
Image 4
The right-hand-drive cockpit of the iCAUR V27 combines a clean, horizontal layout with refined materials, highlighting intuitive control and a driver-focused experience.
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